FID & Co. led the creative direction, marketing strategy and media engagement for Utamaduni Day 2024, delivered under the State Department for Culture, Arts & Heritage.

Our work included:

• Creative concept development
• Branding and visual assets
• Social media content and amplification
• Road shows
• Media booking, PR coverage and interviews
• TV commercials, print advertising and event visibility

The campaign supported national cultural celebration and storytelling, reinforcing Kenya’s diverse heritage across media platforms.