Africa Urban Forum (AUF) 2026
African Union & State Department for Housing and Urban Development – Kenya
FID & Co. supported the execution and on-ground experience delivery for ...
Insight. Strategy. Impact.
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Media Partners
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Happy Clients
10
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Years of Experience
About Us
FID & Co. is a full-service strategic communications and brand experience firm delivering public relations, media engagement, digital storytelling, influencer marketing and experiential activations across Kenya and the wider African region.
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At A glance
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History
Over the past decade, FID & Co. has delivered communications and brand experiences across diverse industries and African markets.
15+ Years Experience
Delivering strategic communications and experiential campaigns since 2010.
10+ Industries Served
Government, retail, hospitality, manufacturing, healthcare, finance, culture, beauty, sports and development.
8+ African Markets
Kenya • Uganda • Rwanda • Ethiopia • South Sudan •Zambia - Ghana – Tanzania
100+ Influencers & Creators
Across fashion, lifestyle, hospitality and cultural sectors.
100+ Campaigns & Activations
From national events to product launches and cultural platforms
Established in 2010, we have evolved into a trusted partner for government institutions, multinational brands, corporates, hospitality groups, healthcare providers, sports organisations, investment firms and social impact initiatives.
Our work is grounded in insight, shaped by strategy, and delivered with precision.
FID & Co. also operates as the Kenya Affiliate Agency and Country Representative for Wano Communications, a strategic communications firm headquartered in South Africa. Through this affiliation, we support the execution and management of regional client portfolios, providing local market leadership and on-ground execution across East Africa.
This structure allows us to deliver regionally aligned, locally grounded communications, bridging Southern and East African markets while maintaining consistency, relevance and impact.
WHO WE ARE
A Strategic Communications Partner for Organisations Shaping Africa
We approach communications with a clear understanding of the broader business, cultural and reputational environment in which organisations operate.
Operating in African markets requires an understanding of social dynamics, local narratives and evolving cultural trends. Our campaigns are designed with these insights at the centre.
By combining public relations, digital storytelling, influencer engagement and experiential marketing, we ensure communications strategies are translated into tangible audience engagement.
WHAT WE DO
Our Approach
Strategize → Create → Design → Impact
Every engagement begins with insight, is guided by strategy, executed with precision and evaluated for impact.
PARTNERSHIP
Brand & Experience Partners
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Events
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Clients
Featured Partners
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About the Founder
Farida Idris
Founder & Lead Strategist, FID & Co.
Farida Idris is a communications strategist, entrepreneur and brand architect with more than a decade of experience operating at the intersection of media, business, culture and public engagement across African markets.
She is the Founder and Lead Strategist of FID & Co., a Nairobi-based strategic communications and brand experience firm supporting governments, multinational brands, hospitality groups, healthcare institutions and social impact organisations in shaping narratives, building reputation and engaging audiences across complex and evolving markets.
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100+ Happy Clients
Work with people and brands worldwide.
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