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Who we are

A strategic communications partner for organisations shaping Africa.

FID & Co. is a full-service strategic communications and brand experience firm delivering public relations, media engagement, digital storytelling, influencer marketing and experiential activations across Kenya and the wider African region.

Established in 2010, we have evolved into a trusted partner for government institutions, multinational brands, corporates, hospitality groups, healthcare providers, sports organisations, investment firms and social impact initiatives.

Our work is grounded in insight, shaped by strategy, and delivered with precision.

FID & Co. — strategic communications across African cities
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Years Experience
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Industries Served
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African Markets
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Campaigns & Activations

What we do

Our Expertise

Explore all
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Government & Public Institutions

Africa Urban Forum 2026

Africa Urban Forum 2026
Africa Urban Forum 2026
LC Waikiki Africa
LC Waikiki Africa
Kansai Plascon
Kansai Plascon
Thrive Hospitality Group
Thrive Hospitality Group
Gor Mahia FC
Gor Mahia FC
Columbia Africa
Columbia Africa
UNHCR & The Amahoro Coalition
UNHCR & The Amahoro Coalition
Elysium Capital Partners
Elysium Capital Partners
Allso Beauty
Allso Beauty
Talanta Afrika Festival
Talanta Afrika Festival
Tribe Vibe · Suhba · Capital Room
Tribe Vibe · Suhba · Capital Room
View all work
The measure of our work

0+Years shaping reputation
0+Campaigns delivered
0+Brands & institutions
0+African markets
African footprint

8+ markets across East & Southern Africa and beyond.

All markets
Owned platforms & cultural IPs

Culture, conversation
& brand experience on our terms.

These are not filler event pages. They are FID-owned audience platforms designed for cultural relevance, commercial partnership and repeatable brand moments. Select a logo to explore each platform.

(01)View platform

Lifestyle · Music · Culture · Community

FID & Co.'s flagship experiential lifestyle platform, bringing together music, hospitality, creator culture and socially engaged urban audiences through curated day experiences.

(02)View platform

Curated Conversations · Modern Identity · Thoughtful Experiences

An intimate conversation platform created to foster meaningful dialogue around identity, leadership, wellbeing, finance, faith and modern African experiences.

(03)View platform

Leadership · Business · Influence · African Perspectives

A conversation-led platform focused on leadership, entrepreneurship, business and the realities of building within African markets — bringing together founders, executives and changemakers.

Founder
Farida Idris, Founder & Lead Strategist
Farida Idris
                      Communication is not simply about visibility. It is about shaping understanding, building credibility and connecting organisations with the people and communities they serve.

A communications strategist, entrepreneur and brand architect with more than a decade operating at the intersection of media, business, culture and public engagement across African markets. In 2010 she founded FID Public Relations Ltd, which has since evolved into FID & Co.

Our Thinking


All articles →
May 2026The rise of creator-led marketing in Africa

The rise of creator-led marketing in Africa

April 2026Why experiential marketing builds cultural relevance

Why experiential marketing builds cultural relevance

March 2026Entering African markets: why local insight matters

Entering African markets: why local insight matters

February 2026AI, fashion and the future of content production in Africa

AI, fashion and the future of content production in Africa

January 2026Communicating at scale: lessons from national campaigns

Communicating at scale: lessons from national campaigns

December 2025How hospitality brands build lifestyle relevance

How hospitality brands build lifestyle relevance

On the grid

Follow the work in motion.

@fidpr
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Get in touch

Let's start a conversation.

Location

Nairobi, Kenya · Africa