Brand Launch & Experiential Campaign
FID & Co. led the brand launch and experiential campaign for Allso Beauty, introducing the cosmetics brand to the Kenyan market through a curated beauty and influencer experience.
Overview
Our role focused on creating a launch moment that combined experiential storytelling, influencer engagement and digital amplification, positioning Allso Beauty within the contemporary beauty and lifestyle space. The launch brought together beauty creators, media and lifestyle influencers, generating strong digital engagement while introducing Allso Beauty to a style-conscious audience.
Scope of work
- Launch event concept and experiential design
- Influencer and beauty creator engagement
- Media invitations and lifestyle PR support
- Content creation and social media amplification
- Brand storytelling through creator-led content
Impact
Successfully introduced Allso Beauty to Kenya's style-conscious audience through a launch moment that drove strong digital engagement and media coverage.
Live media
In the press
Live links, press coverage and playable launch assets pulled from current web sources.
A visual glimpse of Allso Beauty
