Gor Mahia Partnership & Communications Partner
Led communications for the landmark Gor Mahia partnership launch and appointed Official Communications Partner for Kansai Plascon Paints Kenya. Built the brand's narrative around communities, craft and colour.
Overview
Kansai Plascon's partnership with Gor Mahia — one of Kenya's most iconic football clubs — was more than a sponsorship. It was a cultural statement. FID & Co. architected the communications strategy around this landmark moment, translating the brand's commitment to colour, community and craft into earned media, digital content and live activation. As the Official Communications Partner, we continue to shape Plascon's narrative presence across corporate and consumer touchpoints.
Scope of work
- Strategic communications planning
- Brand narrative and messaging refinement
- Production events curation
- Media relations and corporate storytelling
- Influencer and content strategy
- Stakeholder and partner communications
Impact
Positioned Kansai Plascon as a market leader shaping spaces, communities and lifestyles across Kenya.
A visual glimpse of Kansai Plascon Paints Kenya
