Digital & Communications Agency
Official digital and communications agency for LC Waikiki Africa across multiple Sub-Saharan markets. Delivering locally resonant storytelling while maintaining global brand alignment — simultaneously managing Kenya, Uganda and Zambia.
Overview
FID & Co. served as the official digital and communications agency for LC Waikiki Africa, supporting the brand across multiple Sub-Saharan markets. Our mandate focused on delivering locally relevant yet globally aligned storytelling, ensuring consistency with global brand standards while adapting to diverse African audiences. As part of our digital delivery, FID & Co. integrated AI into content production to scale creative output across markets — developing AI-generated muses and virtual models to showcase collections across multiple African audiences, enabling faster turnarounds, cost-efficient production and future-ready fashion storytelling.
Scope of work
- Digital content strategy and creation
- Social media management across markets
- Influencer identification and engagement
- Campaign execution and reporting
- Internal communications videos for Kenya, Uganda and Zambia
- Padel sponsorship activation
- AI-integrated digital production and virtual model campaigns
Impact
Delivered scaled creative output across multiple African markets while maintaining brand consistency and global alignment.
A visual glimpse of LC Waikiki Sub-Saharan Africa
