Allso Beauty
Brand Launch & Experiential Campaign · 2024
Our role focused on creating a launch moment that combined experiential storytelling, influencer engagement and digital amplification, positioning Allso Beauty within the contemporary beauty and lifestyle space. The launch brought together beauty creators, media and lifestyle influencers, generating strong digital engagement while introducing Allso Beauty to a style-conscious audience.
Launch event concept and experiential design · Influencer and beauty creator engagement · Media invitations and lifestyle PR support · Content creation and social media amplification
Abyan Salon & Spa
Brand Revitalisation · 2023–2024
Brand revitalisation including rebranding, website development, content strategy and digital campaigns, repositioning Abyan as a leading beauty destination.
Brand strategy and rebranding · Website design and development · Content strategy and production · Digital campaign execution
Medigah London Hair
MLH App Launch & Brand Experience · 2024
Hosted at The Social House Hotel in Nairobi, the high-profile launch brought together media personalities, beauty creators, fashion influencers and lifestyle tastemakers to celebrate the debut of the MLH App and its luxury product range. FID & Co. was responsible for shaping the launch moment and ensuring strong visibility across media and digital platforms.
Launch event concept and experiential design · Strategic communications and PR support · Media engagement and press coordination · Influencer and beauty creator management
Luxury Body Spa
Brand Identity Refresh · 2023
Brand identity refresh, premium collateral development and PR support, enhancing brand perception and visibility.
Brand identity refresh · Premium collateral development · PR support
RukyBeau Makeup Artistry
Personal Brand Positioning · Ongoing
Brand positioning, visual storytelling and digital visibility for a professional makeup artistry brand — strengthening personal brand authority and audience engagement.
Brand positioning · Visual storytelling · Digital visibility strategy
In the press
All articles →Allso Beauty Launch · 10 stories
- The StarGlobal beauty brand Allso opens Nairobi flagship store
- Capital FMAllso launches Nairobi flagship store, marking its official entry into the Kenyan market
- MpashoGlobal beauty brand Allso opens flagship store in Nairobi CBD
- Kenyan CorporatesGlobal beauty brand Allso opens flagship store in Nairobi
- MulembeAllso: Global beauty giant storms Kenyan market, opens doors in Nairobi
- Hot News KenyaGlobal beauty brand Allso launches Nairobi flagship store
- Newsflash KenyaGlobal beauty brand Allso enters the Kenyan market
- NTV KenyaNTV Trendy Thursday: Glow or gimmick — inside the skincare boom
- TV47 KenyaTV47: Allso enters Kenya as a compliant alternative amid unregulated products
- Mutembei TVMutembei TV: Inside the Allso flagship store grand opening