MLH App Launch & Brand Experience
Communications, experiential launch and influencer engagement for a luxury hair and beauty brand introducing its MLH mobile application to the Kenyan market — at the intersection of beauty, fashion and technology.
Overview
Hosted at The Social House Hotel in Nairobi, the high-profile launch brought together media personalities, beauty creators, fashion influencers and lifestyle tastemakers to celebrate the debut of the MLH App and its luxury product range. FID & Co. was responsible for shaping the launch moment and ensuring strong visibility across media and digital platforms.
Scope of work
- Launch event concept and experiential design
- Strategic communications and PR support
- Media engagement and press coordination
- Influencer and beauty creator management
- Lifestyle and entertainment programming
- Digital content capture and amplification
Impact
Strong digital attention, positioning Medigah London Hair as a premium beauty brand entering the East African market.
Live media
In the press
Live links, press coverage and playable launch assets pulled from current web sources.
A visual glimpse of Medigah London Hair
