← All workFID & Co. — Culture, Entertainment & Experiential Platforms
Culture, Entertainment & Experiential PlatformsOngoing
Regional PR, Media & Influencer Strategy
Regional public relations, media and influencer management for a cross-border cultural platform celebrating African music, fashion, cuisine and creative expression across Kenya, Uganda and Rwanda.
Overview
Regional public relations, media and influencer management for a cross-border cultural platform celebrating African music, fashion, cuisine and creative expression across Kenya, Uganda and Rwanda.
Scope of work
- Regional PR strategy and media relations
- Media booking and buying across three markets
- Influencer and creator engagement across Kenya, Uganda and Rwanda
- Press conference coordination and media hosting
- Campaign messaging, digital amplification and content visibility
Impact
Strong regional awareness supporting the festival's growth as a multi-country cultural platform.