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Glam Hotel — rooftop launch

Hospitality, Lifestyle & Destination Brands · Ongoing

Thrive Hospitality Group

Hospitality, Lifestyle & Destination BrandsOngoing

Brand Launches & Repositioning

Communications partner across the full Thrive Hospitality Group portfolio — Café NBO, Glam Hotel, Social 8, Chaii Republic and Kingfisher Nest Hotel. Each property required its own distinct voice, audience and launch strategy.

Social 8 — launch entranceSocial 8 — launch entrance

Overview

FID & Co. has worked closely with Thrive Hospitality Group across multiple properties, supporting brand launches, repositioning, experiential activations and ongoing communications. Our role has been to ensure each property launches and operates not just as a venue, but as a distinct lifestyle destination with a clear audience, story and visual identity.

Social 8 — launch entranceSocial 8 — launch entrance
Chaii Republic — experienceChaii Republic — experience

Scope of work

  • Brand positioning and launch strategy
  • Influencer and creator engagement (IG & TikTok)
  • Media hosting and lifestyle PR
  • Experiential event design and execution
  • Content strategy for digital platforms
  • On-ground event production and coordination
Chaii Republic — brand momentChaii Republic — brand moment
Kingfisher Nest — launchKingfisher Nest — launch

Impact

Each property launched as a distinct lifestyle destination with a clear audience, story and visual identity.

A visual glimpse of Thrive Hospitality Group

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Properties

Across the portfolio

01

Café NBO

Supported brand launch and visibility through curated influencer experiences, media engagement and digital storytelling, positioning Café NBO as a contemporary, urban café concept.

Open palette

02

Glam Hotel – Westlands

Led rooftop launch events, influencer hosting and lifestyle media engagement, positioning Glam Hotel as a premium lifestyle and nightlife destination in Westlands.

Open palette

03

Social 8

Supported ongoing brand experiences, influencer activations and content amplification, reinforcing Social 8's positioning as a social dining and lifestyle space.

Open palette

04

Chaii Republic

Delivered concept launch support, influencer engagement and experiential storytelling to introduce Chaii Republic as a modern tea and social culture brand.

Open palette

05

Kingfisher Nest Hotel

Led launch activations, media hosting and experiential curation, supporting the hotel's entry into Nairobi's hospitality market with strong visibility and brand recall.

Open palette
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