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State Department for Culture — Utamaduni Day

Government & Public Institutions · 2024

State Department for Culture, Arts & Heritage

Government & Public Institutions2024

Utamaduni Day

Led creative direction, marketing strategy and media engagement for Utamaduni Day 2024 — Kenya's national celebration of cultural heritage. From concept through to broadcast, every element was crafted to honour the country's diverse traditions.

State Department for Culture — Utamaduni DayState Department for Culture — Utamaduni Day

Overview

Led creative direction, marketing strategy and media engagement for Utamaduni Day 2024 — Kenya's national celebration of cultural heritage. From concept through to broadcast, every element was crafted to honour the country's diverse traditions.

State Department for Culture — Utamaduni DayState Department for Culture — Utamaduni Day
State Department for Culture — Utamaduni DayState Department for Culture — Utamaduni Day

Scope of work

  • Creative concept development
  • Branding and visual assets
  • Social media content and amplification
  • Road shows
  • Media booking, PR coverage and interviews
  • TV commercials, print advertising and event visibility
State Department for Culture — Utamaduni DayState Department for Culture — Utamaduni Day
State Department for Culture — Utamaduni DayState Department for Culture — Utamaduni Day

Impact

Supported national cultural celebration and storytelling, reinforcing Kenya's diverse heritage across media platforms.

A visual glimpse of State Department for Culture, Arts & Heritage

State Department for Culture — Utamaduni DayState Department for Culture — Utamaduni DayState Department for Culture — Utamaduni DayState Department for Culture — Utamaduni DayState Department for Culture — Utamaduni DayState Department for Culture — Utamaduni DayState Department for Culture — Utamaduni Day
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