← All workFID & Co. — Retail & Fashion
Retail & FashionOngoing
Influencer & Digital Engagement
Ongoing influencer engagement and digital campaign amplification, connecting Woolworths with modern, style-conscious consumers across social platforms.
Overview
FID & Co. supports Woolworths Kenya through ongoing influencer engagement and digital campaign amplification. Our role involves identifying and curating relevant lifestyle, fashion and retail creators, coordinating influencer collaborations and supporting campaign rollouts aligned with Woolworths' brand positioning and seasonal retail initiatives.
Scope of work
- Lifestyle, fashion and retail creator curation
- Influencer collaboration coordination
- Seasonal campaign rollout support
- Coordinated content storytelling
Impact
Consistent digital visibility, authentic audience engagement and sustained brand relevance within Kenya's competitive retail landscape.